Welcome and Happy New Year to you all!
These are difficult times indeed and hopes for 2021 grow with positive news about the vaccine rollout. It will be a while yet though until we can return to a semblance of normality and experience the freedom and joy the mountains bring us each winter season.
The Travel Industry has been impacted hugely by the pandemic and our ski community is suffering perhaps its most desperate crisis in decades. Most of this season is all but lost although we are hopeful that our resorts will reopen in March & April meaning some of us may return to the mountains to enjoy the sport we all love so much.
Are Deferrals blocking availability?
Many of our customers are already choosing to defer their holidays to next season with some really unfortunate people being forced to defer for a second time having lost their longed-for holiday in March and April 2020.
This process is inevitably impacting availability hugely for ski 2021/22, especially during peak times. Combined with a significant increase in enquiries due to massive pent-up demand, we are encountering a real surge in bookings and our January sales are greater than ever. This is of course fantastic news for everyone… our colleagues, partners, suppliers and competitors alike. It means that this wonderful industry of ours really can get back on its feet again and achieve the investment it needs in order to survive.
There is no doubt that people are at a low ebb this January and with lockdown restrictions and confusion causing frustration for all, motivation to book is difficult to find. But book you must!
Our vast range of properties is now on sale for 21/22, the majority of which have early booking prices available online. And with the continuation of our 24 hour 100% refund guarantee available on most of these, you have complete flexibility to cancel if your plans change.
Please don’t miss out. Search accommodation now.
In the meantime, we would just like to take this opportunity to thank you for your continued support and custom, we really could not do it without you. Together we can get through this.
Stay safe everyone, stay home and dream of the “Power of Powder!”
All the best
Claire Freeland, Director