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Meet the Powder White Team

Meet the Team @PowderWhite and learn more about the fun, vibrant and hard working members of the Powder White People.


Claire Freeland - CEO

Claire Freeland - CEO

As the founder of Powder White in 2003, Claire bought a solid foundation built through working with other leading operators in the Ski Industry for over 20 years. Her main goal is to ensure that our guests receive the holiday they are seeking, whether that be the smile and welcome of your hand-selected chalet host or perhaps the delicious taste of a sumptuous chocolate cake after a hard day on the slopes. In her spare time, she loves to travel with a particular passion for Africa, and spends much of her time enjoying country pursuits. Her skiing days started at the age of 14 when learning to ski with her school and the bug has been with her ever since. Claire is passionate about Powder White and strives to provide the holiday experience you want resulting in our valued guests returning to stay with us year after year helping Powder White become a leading global brand in ski holiday accommodation.

Favourite Ski Resort: St Anton - what could be better than a hard mornings' ski followed by lunch at the infamous Hospitz in St Christophe then some apres-ski at the Moosewirt!
Ski or Snowboard: Skier
Favourite Accommodation: The Schneider in St Anton



Fraser Ewart-White - COO

Fraser Ewart-White - COO

Fraser has one single mission: to redefine inflexible 'boot camp' style skiing holiday that skiers had been subjected to for decades. Fraser is still striving to add flexibility, value and quality to make each Powder White experience individual, excellent, fun and memorable. His passion for skiing and technology has lead to the creation of this innovative website and booking system that enables users to create the holiday they want, be it in a catered chalet, hotel or self catered apartment.

Favourite Ski Resort: Morzine
Skier or Boarder: Skier
Favourite Accommodation: Hotel Le Samoyede, Morzine






Nikos Vekios - Operations Director

Nikos Vekios - Operations Director

Nikos heads up our Overseas Operations Team ensuring a streamlined Powder White operation right across the Alps. He provides continued valuable support on the ground to our resort teams and having worked his way through the ranks, has gained huge amounts of industry experience to carry out this extremely busy and important role to the highest standards for us. With a degree in tourism, he has gained valuable experience across various hospitality and tourism settings and Nikos' love for the ski industry found him running in Meribel in the 2012/13 season, before joining the Head Office team in London and then progressing to heading up our Alpine Office. Nikos knows the PW Product like the best runs in The Three Valleys and is first port of call for all Resort Managers. Look out for him in Resort as you may spot him checking out the chalets and making sure everything is tip top for all of our guests!

Favourite Ski Resort: Meribel
Ski or Snowboard: Snowboard
Favourite Accommodation: Chanteclair A



Duncan Ogilvie - Chalet Sales Manager

Duncan Ogilvie - Sales Manager

Duncan is our Sales Manager for the Powder White Product as a whole, overseeing sales of Chalets, Hotels &  Apartments. He spent 3 winter seasons out in the alps in the resorts of Saas Fee, Zermatt and St.Anton working in a range of job roles from chalet host to assistant hotel manager. This experience has given him a good understanding of what a guest wants and needs from their winter holidays holidays, and will be here to help you at every stage of planning - with a few words of wisdom thrown in, here and there.

Favourite Ski Resort: Meribel
Ski or Snowboard: Ski
Favourite Accommodation: - Chalet Grange de Marie







Emily Chew - Hotels Product Manager

Emily Chew - Hotels Product Manager

Emily heads up our Hotels side of Powder White, ensuring our portfolio is expanded and managed to the highest standards, meaning a huge amount of variety in world-wide ski resorts. Having worked in resorts across France, Switzerland and Austria she is keen to impart her Alpine knowledge to help organise all those additional elements of your holiday, from recommending the best lift pass deals to securing the most convenient transfers. A lover of quieter and often lesser known resorts, Emily and her Hotel Team can't wait to assist with your trip to some of the exciting new destinations in Powder White's programme!

Favourite Ski Resort: Mayrhofen
Ski or Snowboard: Ski
Favourite Accommodation: - Hotel Schoenegg, Wengen – the most amazing panoramic view from its sunny terrace!






Cahal Kane - Apartment Sales Consultant

Cahal Kane - Apartments Product Manager

Cahal is our resident expert on all things self-catering. Having spent four seasons in the French Alps, in Serre Chevalier, Flaine, Avoriaz and Les Arcs, helping guests organise everything they could possibly need from their ski holiday, he is now building a strong career in the 'real world' ski industry! Ever since his first trip to the mountains at the age of seven, he has loved nothing more than sharing his passion with others, which is just one reason he has proved a great addition to our team in driving forward our Apartments Programme featuring a huge amount of Residences across Europe. His experience of how different types of guests approach their winter holiday is instrumental in helping YOU plan your perfect mountain getaway.

Favourite Ski Resort: Flaine
Ski or Snowboard: Ski
Favourite Accommodation: - Les Terrasses d'Helios





Nick How - Senior Account Executive

Nick How - Data & Integration Manager

Nick became a part of our chalet sales team after he swapped life in the mountains for a 'real job'. He has grown his knowledge of what makes the perfect skiing holiday while working in various resorts across Bulgaria, Switzerland and Austria. Since he first clipped into a pair of skis at age 16 he has not stopped throwing himself down mountains or sharing his passion for the slopes with others. Nick has more recently moved onto the technological side of Powder White, overseeing B2B Partnership integrations and marketing performance/trends.

Favourite Ski Resort: St Anton
Ski or Snowboard: Ski
Favourite Accommodation: - Chalet Levett







George Biffen - Online Marketing Executive

George Biffen - Online Marketing Manager

George is our Online Marketing guru bringing valuable and engaging content to the Powder White guests and online followers through the multiple social media platforms, emails, blog posts and website content. George brings innovative and contemporary ideas to the table and works closely with the Technology Team and Directors to drive the Powder White brand forward for both our B2C & B2B partnerships. He joined Powder White as a chalet host in St Anton in 2015/16 season. When he is not working with us he can be found sniffing out fresh powder in the Alps, surfing the Cornish waves or cooking up a storm on his food website, Biffen's Kitchen. Watch out Jamie Oliver!

Favourite Ski Resort: Saalbach-Hinterglemm 
Ski or Snowboard: Ski
Favourite Accommodation: - Chalet Seeberger, St Anton







Francesca Molyneux - Overseas Recruitment & HR Executive

Francesca Molyneux - HR Manager

Fran heads up Powder White's HR ensuring we have the best staff both in our offices in London and Le Praz as well as our friendly and efficient resort teams on the ground in Meribel, Courchevel, Val d'Isere & St Anton. Fran started her ski career in Val d'isere making sure her guests had the most memorable holiday possible… for all the right reasons! She knows exactly what it takes to complete a season, so if you are looking to do one, she’d be the best person to talk to. Alternatively, if you are considering a career in one of our Offices, she's your girl!

Favourite Ski Resort: Val d'Isere
Ski or Snowboard: Ski
Favourite Accommodation: Chalet Hokkaido






Jaya Rayani - Senior Sales Executive

Jaya Rayani - Chalet Sales Manager

Jaya joined Powder White in 2017 and has very quickly advanced her career with us by recently becoming our Chalets Sales Manager.  She started skiing at the age of 3 and has had the bug ever since!  Having skied many resorts across Europe, America, Canada and New Zealand, as well as completing two ski seasons, she has a huge amount of ski knowledge to pass onto our valued chalet guests. Jaya and her chalet team are there to ensure the right holiday for you so if you're looking to head towards Meribel, Courchevel, Val d'Isere or St Anton this winter, she's the girl who'll find the perfect chalet for you! 

Favourite Ski Resort: Val d'Isere
Ski or Snowboard: Ski
Favourite Accommodation: The Clara







Bhavinee Basant Roi - Accounts Manager

Bhavinee Basant Roi - Accounts Manager

Bhavi is one of our newest members but plays an important role in the management of finances to keep the wheels turning at Powder White. Bhavi has a great eye for figures and is keen participate in various sports and is looking forward to hitting the slopes with us. So you you have questions about accounts or finances, Bhavi is our resident professional and will be able to help cut through the numbers like a slalom pro. 

Favourite Ski Resort: Verbier
Ski or Snowboard: Ski
Favourite Accommodation: - Hotel Nevai







Lucy Bradshaw - UK Operations Executive

Lucy Bradshaw - UK Operations Executive

Lucy is one of Powder White's travel experts and a key member of the UK Operations Team. Not only did Lucy depart from her winter season in La Tania with an unbeaten track record on the Courchevel Luge, but also the knowledge and passion for skiing and snowboarding in the Three Valleys. Although Lucy's job role is broad within Powder White, she is the Powder Shuttle ambassador and is the girl to chat to about transfers. As a keen traveller of over 25 countries and 16 ski resorts, Lucy knows the ins and outs of logistics, operations, ski school and transport. Lucy came from a creative, performing arts background and, as a former freelance singer and entertainer, she loves to see people enjoying themselves!

Favourite Ski Resort: Val d'Isere
Ski or Snowboard: Both, to save arguments!
Favourite Accommodation: Chalet Chanteclair A 




Xara Fisher - Senior Sales Executive

Xara Fisher - Senior Sales Executive

Xara's passion for skiing started at the age of 6. She has been lucky enough to visit many different resorts from the small and quaint Sierra Nevada in Spain to the larger resorts such as Val d’Isere, St Anton and the Three Valleys. After studying Spanish and Events Management at Leeds Beckett University, Xara joined Powder White as a Chalet Host and did her season in Courchevel 2016/17. Since then, she has joined the Chalet Sales Team successfully organising chalet holidays for friends or families bringing her first hand expert knowledge of the Chalets and Mountains to you!

Favourite Ski Resort: Courchevel
Ski or Snowboard: Ski
Favourite Accommodation: - The Olivia







Izzy Deale - Hotel & Apartments Sales Executive

After originally planning on completing one winter Izzy gained a new found love for skiing and went on to do three more! She has worked as a chalet cleaner, a chalet host and a chalet supervisor in Courchevel, Les Arcs and Meribel. These seasons have allowed her to visit a huge range of chalets, hotels and apartments as well as enabling her understanding of exactly what the clients wish for in a ski holiday. After spending all this time overseas, Izzy has now joined the Powder White Head Office to put all of her knowledge and passion for skiing into your holiday.

Favourite resort - Meribel
Ski or Board - Ski
Favourite Property - Hotel L'Helios

Alice Apartments

Alice Woodings - Hotel & Apartments Sales Executive

After finishing her degree Alice worked 2 seasons as a chalet host in St Anton.  Knowing this time in the Alps wasn’t enough to satisfy her passion for skiing; she decided to pursue a career in the ski industry. Alice’s enthusiasm for skiing (and après) will get you excited for your holiday and having skied throughout Europe, Canada, America and New Zealand she has extensive knowledge of ski resorts that will help you find the holiday to fit you. Between seasons Alice travelled throughout Australia and New Zealand and enjoys exploring new places.


Favourite resort - St Anton 
Ski or Board - Ski
Favourite Property - Hotel Galzig



Imogen Talbot - UK Operations Executive

Imogen was introduced to skiing when she was just three years old and has been perusing it ever since. Her love of snow has taken her all around the world skiing in Japan, New Zealand, Australia, and many European resorts. Outside of skiing she likes travelling to visit her family home in Australia, playing piano and loves to host a good dinner party.  After graduating from Oxford Brookes in 2017 (and organising many university ski trips) she joined our Courchevel resort team for the 2017/2018 season, and then chased the snow to New Zealand for the southern winter season, returning to the UK to join the office team bringing her vast resort knowledge and snow sports expertise.

Favourite Ski Resort: Verbier/Courchevel
Ski or Snowboard: Ski but keen to learn to snowboard too!
Favourite Accommodation: Chalet Misti


Alexandra Metcalfe - UK Operations Executive

Alexandra found her love for skiing at the age of 6 when she went on her first skiing holiday to Les Carroz, a resort she returned to for many years. Her love for skiing led her to do a ski season in Val d’Isere after she graduated from the University of Birmingham with a degree in Sport Physical Education and Coaching science. After completing her season and travels around New Zealand she started working in London and has now joined our Powder White operations team.

Favourite resort - Val d'Isere
Ski or Board - Ski
Favourite Property - Chalet Delmontel

Woody - Office Mascot

Woody - Morale Booster!

Woody is our office mascot providing inspiration, joy and a little motivation ensuring he checks on all the staff, protects the office and and make us laugh once in a while. Woody is an instrumental part of the team fulfilling his role admirably.

Favourite Ski Resort: Head Office
Ski or Snowboard: Ski
Favourite Accommodation: - His comfy cushion



If you would like to join our Team and you feel you have what it takes to be part of this dynamic forward-thinking and fun Ski Company, why not take a look at our Work For Us page to view current opportunities or alternatively send your CV to to keep your CV on file with us so we can contact you if something suitable arises. 

Powder White is an Independent Tour Ski Operator offering our guests an informative, personal and tailor-made service. Our friendly & knowledgeable Ski Specialists are here to help, so if you have any questions, need further information, or if you have specific requirements you'd like to discuss with us, please feel free to just get in touch and we have every confidence we will be able to find the perfect skiing holiday for you.

Why not give one of our friendly ski experts a call?


Why not give one of our friendly ski experts a call?

+44(0)20 8877 8888

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