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Meet the Powder White Team

Meet the Team @PowderWhite and learn more about the fun, vibrant and hard working members of the Powder White People.


Claire Freeland - Co-founder

Claire Freeland - Co-Founder

As the co-founder of Powder White in 2003, Claire bought a solid foundation built through working with other leading operators in the Ski Industry for over 20 years. Her main goal is to ensure that our guests receive the holiday they are seeking, whether that be the smile and welcome of your hand-selected chalet host or perhaps the delicious taste of a sumptuous chocolate cake after a hard day on the slopes. In her spare time, she loves to travel with a particular passion for Africa, and spends much of her time enjoying country pursuits. Her skiing days started at the age of 14 when learning to ski with her school and the bug has been with her ever since. Claire is passionate about Powder White and strives to provide the holiday experience you want resulting in our valued guests returning to stay with us year after year helping Powder White become a leading global brand in ski holiday accommodation.

Favourite Ski Resort: St Anton - what could be better than a hard mornings' ski followed by lunch at the infamous Hospitz in St Christophe then some apres-ski at the Moosewirt!
Ski or Snowboard: Skier
Favourite Accommodation: The Schneider in St Anton



Fraser Ewart-White - Co-founder

Fraser Ewart-White - Co-Founder

Having co-founded Powder White with Claire in 2003, Fraser has one single mission: to redefine inflexible 'boot camp' style skiing holiday that skiers had been subjected to for decades. Fraser is still striving to add flexibility, value and quality to make each Powder White experience individual, excellent, fun and memorable. His passion for skiing and technology has lead to the creation of this innovative website and booking system that enables users to create the holiday they want, be it in a catered chalet, hotel or self catered apartment.

Favourite Ski Resort: Morzine
Skier or Boarder: Skier
Favourite Accommodation: Hotel Le Samoyede, Morzine






Nikos Vekios - Operations Director

Nikos Vekios - Operations Director

Nikos heads up our Overseas Operations Team ensuring a streamlined Powder White operation right across the Alps. He provides continued valuable support on the ground to our resort teams and having worked his way through the ranks, has gained huge amounts of industry experience to carry out this extremely busy and important role to the highest standards for us. With a degree in tourism, he has gained valuable experience across various hospitality and tourism settings and Nikos' love for the ski industry found him running in Meribel in the 2012/13 season, before joining the Head Office team in London and then progressing to heading up our Alpine Office. Nikos knows the PW Product like the best runs in The Three Valleys and is first port of call for all Resort Managers. Look out for him in Resort as you may spot him checking out the chalets and making sure everything is tip top for all of our guests!

Favourite Ski Resort: Meribel
Ski or Snowboard: Snowboard
Favourite Accommodation: Chalet Amanjena



Duncan Ogilvie - Chalet Sales Manager

Duncan Ogilvie - Apartments, Hotels & Chalet Sales Manager

Duncan is our Sales Manager for the Powder White Product as a whole, overseeing sales of Chalets, Hotels &  Apartments. He spent 3 winter seasons out in the alps in the resorts of Saas Fee, Zermatt and St.Anton working in a range of job roles from chalet host to assistant hotel manager. This experience has given him a good understanding of what a guest wants and needs from their winter holidays holidays, and will be here to help you at every stage of planning - with a few words of wisdom thrown in, here and there.

Favourite Ski Resort: Meribel
Ski or Snowboard: Ski
Favourite Accommodation: - Chalet Grange de Marie







Emily Chew - Hotels Product Manager

Emily Chew - Hotels Product Manager

Emily heads up the hotels side of Powder White, continually expanding our portfolio and managing it to the highest standards. Emily is ever keen to grow the list of exciting destinations in the Powder White programme and ensure that the perfect ski holiday is ready and waiting for you!

Favourite Ski Resort: Val d'Anniviers
Ski or Snowboard: Ski
Favourite Accommodation: - The Chedi Andermatt






Cahal Kane - Apartment Sales Consultant

Cahal Kane - Business Development Manager

Cahal is our resident expert on all things self-catering. Having spent four seasons in the French Alps, in Serre Chevalier, Flaine, Avoriaz and Les Arcs, helping guests organise everything they could possibly need from their ski holiday, he is now building a strong career in the 'real world' ski industry! Ever since his first trip to the mountains at the age of seven, he has loved nothing more than sharing his passion with others, which is just one reason he has proved a great addition to our team in driving forward our Apartments Programme featuring a huge amount of Residences across Europe. His experience of how different types of guests approach their winter holiday is instrumental in helping YOU plan your perfect mountain getaway.

Favourite Ski Resort: Flaine
Ski or Snowboard: Ski
Favourite Accommodation: - Les Terrasses d'Helios





Nick How - Senior Account Executive

Nick How - IT Manager

Nick joined as part of our chalet sales team after he swapped life in the mountains for a 'real job'. He has grown his knowledge of what makes the perfect skiing holiday while working in various resorts across Bulgaria, Switzerland and Austria. Nick now manages all our IT, working closely with both the B2C and B2B sides of the business to continuously analyse and improve everything from our internal systems to our website as well as managing the integration and support of our B2B partnerships.


Favourite Ski Resort: St Anton
Ski or Snowboard: Ski
Favourite Accommodation: - Chalet Levett







Francesca Molyneux - Overseas Recruitment & HR Executive

Francesca Molyneux - HR Manager

Fran heads up Powder White's HR ensuring we have the best staff both in our offices in London and Le Praz as well as our friendly and efficient resort teams on the ground in Meribel, Courchevel, Val d'Isere & St Anton. Fran started her ski career in Val d'isere making sure her guests had the most memorable holiday possible… for all the right reasons! She knows exactly what it takes to complete a season, so if you are looking to do one, she’d be the best person to talk to. Alternatively, if you are considering a career in one of our Offices, she's your girl!

Favourite Ski Resort: Val d'Isere
Ski or Snowboard: Ski
Favourite Accommodation: Chalet Arran






Bhavinee Basant Roi - Accounts Manager

Bhavinee Basant Roi - Accounts Manager

Bhavi is one of our newest members but plays an important role in the management of finances to keep the wheels turning at Powder White. Bhavi has a great eye for figures and is keen participate in various sports and is looking forward to hitting the slopes with us. So you you have questions about accounts or finances, Bhavi is our resident professional and will be able to help cut through the numbers like a slalom pro. 

Favourite Ski Resort: Verbier
Ski or Snowboard: Ski
Favourite Accommodation: - Hotel Nevai







Lucy Bradshaw - UK Operations Executive

Lucy Bradshaw - UK Operations Executive

Lucy is one of Powder White's travel experts and a key member of the UK Operations Team. Not only did Lucy depart from her winter season in La Tania with an unbeaten track record on the Courchevel Luge, but also the knowledge and passion for skiing and snowboarding in the Three Valleys. Although Lucy's job role is broad within Powder White, she is the Powder Shuttle ambassador and is the girl to chat to about transfers. As a keen traveller of over 25 countries and 16 ski resorts, Lucy knows the ins and outs of logistics, operations, ski school and transport. Lucy came from a creative, performing arts background and, as a former freelance singer and entertainer, she loves to see people enjoying themselves!

Favourite Ski Resort: Val d'Isere
Ski or Snowboard: Both, to save arguments!
Favourite Accommodation: Chalet Misti




Xara Fisher - Senior Sales Executive

Xara Fisher - Senior Sales Executive

Xara's passion for skiing started at the age of 6. She has been lucky enough to visit many different resorts from the small and quaint Sierra Nevada in Spain to the larger resorts such as Val d’Isere, St Anton and the Three Valleys. After studying Spanish and Events Management at Leeds Beckett University, Xara joined Powder White as a Chalet Host and did her season in Courchevel 2016/17. Since then, she has joined the Chalet Sales Team successfully organising chalet holidays for friends or families bringing her first hand expert knowledge of the Chalets and Mountains to you!

Favourite Ski Resort: Courchevel
Ski or Snowboard: Ski
Favourite Accommodation: - The Clarines d'Or







David Lawless - Sales Executive

After leaving university, Dave ventured to France to do one ski season... and returned four years later after being converted from skis to a snowboard. Two winter seasons in Meribel, one in Val d'Isere and one in Alpe d'Huez as well as working across a wide range of resorts during the summer months has given him an excellent level of resort knowledge (including the local bars). Jobs ranging from chalet host to logistics manager has given Dave a well rounded view of what makes a ski holiday special and he is always happy to help our guests ensure they get to most from their trip!

Favourite resort - Meribel
Ski or Board - Snowboard
Favourite Property - Chalet Marwari


Alexandra Metcalfe - UK Operations Executive

Alexandra found her love for skiing at the age of 6 when she went on her first skiing holiday to Les Carroz, a resort she returned to for many years. Her love for skiing led her to do a ski season in Val d’Isere after she graduated from the University of Birmingham with a degree in Sport Physical Education and Coaching science. After completing her season and travels around New Zealand she started working in London and has now joined our Powder White operations team.

Favourite resort - Val d'Isere
Ski or Board - Ski
Favourite Property - Chalet Delmontel


Angharad Parry - Properties and Suppliers Manager 

After Paz graduated from Goldsmiths' with a language degree, she moved to Paris where she worked as a Pirate at Disneyland. For the last twenty years, her work has taken her all over Europe and even as far as Chile. She has continued to work in the travel Industry, from tour guiding around Italy and Spain to offering her skills to ski tour operators. This is her third season with Powder White, she can't keep away! She is also the language specialist at PW as she can speak both French and German! 

Favourite Ski Resort: Courchevel 1650
Ski or Snowboard: Skier
Favourite Accommodation: The Everest 1

joe hot chocolate on Rendl Beach St Anton

Joe Englert - Digital Marketing Manager 

Joe dabbles in the marketing side of things for Powder White. Spreading winter to all you lovely people out there, hopefully in a much friendlier way than Jack Frost may have done in the Bear Dance. Though the melting when flying about the dance floor part still rings true. He learnt to snowboard in Milton Keynes Xscape (indoor ski centre) when he was 10-ish, after originally skiing and now slightly regrets not keeping up the skiing standards as well. Two seasons in Les Menuires, France before working in the ski industry back in the UK from sales through to marketing was his path to Powder White. If the marketing email or Instagram feed isn't quite doing it for you - you know who to blame.

Favourite ski resort: Selva Val Gardena
Ski or snowboard: Snowboard
Favourite Chalet: Chalet Eleanor, Meribel



ski ballet with Victoria

Victoria Morrison-Low - Sales Executive

Victoria is our newest recruit since moving to the big smoke from Scotland! She learnt to ski when she was just 5 in the beautiful family friendly resort of Les Gets and got the ski bug. After she graduated from university in York, she completed two winter ski seasons in La Tania as a Chalet Host. She has extensive knowledge about the 3 Valleys, and can probably tell you a thing or two about the best apres bars as well!  After finishing her second season she's now continuing her passion by working at PW! 

Favourite ski resort: La Tania/Meribel
Ski or snowboard: Skiing of course
Favourite Chalet: Chalet Silvana

Billy - Office Mascot

Billy - Morale Booster!

Billy is our office mascot providing inspiration, joy and a little motivation ensuring he checks on all the staff, protects the office and gets up to a little mischeif once in a while. Billy is an instrumental part of the team fulfilling his role admirably.

Favourite Ski Resort: Head Office
Ski or Snowboard: Ski
Favourite Accommodation: - His comfy cushion



If you would like to join our Team and you feel you have what it takes to be part of this dynamic forward-thinking and fun Ski Company, why not take a look at our Work For Us page to view current opportunities or alternatively send your CV to to keep your CV on file with us so we can contact you if something suitable arises. 

Powder White is an Independent Tour Ski Operator offering our guests an informative, personal and tailor-made service. Our friendly & knowledgeable Ski Specialists are here to help, so if you have any questions, need further information, or if you have specific requirements you'd like to discuss with us, please feel free to just get in touch and we have every confidence we will be able to find the perfect skiing holiday for you.

Why not give one of our friendly ski experts a call?


Why not give one of our friendly ski experts a call?

+44(0)20 8877 8888

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